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Fitness Mobile App

Case Study

SMART

FIT

I

ABOUT PROJECT

01

SmartFit is an AI-powered fitness app that delivers personalized workout plans & features an AI coach. In the original concept, users sign up, get scanned by AI, and receive a personalized program based on their goalsbody type, & lifestyle. After signing up, users start working out with the AI coach, who corrects their form in real time to help them get the best results and stay safe.

 

For this task, I focused solely on designing the sign-up flow for the app. To view the complete prototype, click the below.

FIGMA

otype

Prot

SmartFit

Welcome to

Join Us

Sign In

9:41 AM

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PROJECT PREVIEW

02

Role: UX/UI Designer

 

Team: Group of 2

 

Timeline: 2 Weeks (Part Time)

 

Tools: Figma, Photoshop, Teams

 

Device: Mobile App

PROBLEM DEFINITION

03

In many fitness apps, inflexible workout plans and unclear sign-up processes overlook users’ unique needs, leading to confusion, decreased motivation, and ultimately disuse.

GOAL

04

To design a clear and efficient sign-up flow for SmartFit that addresses users’ unique needs through simple questions and an AI scan, delivering a personalized workout plan to boost engagement and motivation.

DESIGN PROCESS

05

The design process for SmartFit was guided by the Double Diamond model, a framework that shaped how I organized my work and prioritized each step.

DISCOVER

05-1

This phase began with initial research and data collection through interviews and observations to gain a deep understanding of user challenges and needs, setting the direction for the design process.

USER INTERVIEWS

What I Did: I conducted 12 in-depth, qualitative interviews to understand users’ expectations, concerns, and needs regarding the sign-up process, AI scanning, and personalized programming for the SmartFit app.Participants: I interviewed 12 people aged 22 to 55, including 4 fitness enthusiasts, 3 beginners, and 5 busy individuals with varying fitness experiences.Format: I held 20-30 minute semi-structured interviews, conducted online via Zoom.Key Interview Questions:How has your experience been with fitness app sign-up processes?What information are you willing to share during sign-up?What’s your opinion on AI body scanning for a personalized program?What concerns do you have about sharing body images with an app?How much time do you consider appropriate to complete a sign-up process?What type of information would you prefer to enter to ensure your workout program is completely tailored to you?These interviews helped me uncover the challenges and obstacles potential users face in their fitness journey, especially in the sign-up process, and how SmartFit can support them.

Competitive Analysis

App/Feature

fitbit

MyFitnessPal

Nike Training Club

Strava

Peloton App

Sign up

AI use

Lengthy, multi-step

Generic, time-consuming

Quick but shallow

Social-focused, average

Polished but lengthy

Minimal

Almost none

None

None

Limited

Personalization

Mostly for runners/cyclists

Strong for equipment users

Limited, basic data

Based on user inputs

Pre-set plans, moderate

Key Finding: Most apps struggled with lengthy sign-ups, personalization weak with AI, and minimal use of intelligent features, highlighting an opportunity for SmartFit to excel with a quick sign-up and AI-enhanced personalization.

TURNING INSIGHTS INTO ACTION

Insights from both interviews and competitive analysis revealed that users value speed in the sign-up process. As a result, I refined the goal, reducing the target completion time from 5 minutes to 3 minutes.

DEFINE

05-2

Based on my Discover phase insights where I found users struggle with complex sign-ups and lack of personalization, I synthesized the findings to define a clear problem and focus for SmartFit.

PROBLEM STATEMENT

Many fitness apps fail to provide a quick, intuitive sign-up process and highly personalized workout plans, leaving users frustrated and unmotivated to achieve their fitness goals.

KEY NEEDS

A sign-up under 3 minutes, AI-driven personalization via body scanning, and flexible workouts for busy lives.

PERsona

User

James Johnson32 YearsBusy Professional

Biography: James is a young professional with a busy work schedule who recently decided to lose weight. Due to knee and shoulder injuries, he’s looking for a home-based program he can do whenever he has time, with a coach that accommodates his injuries.

Fitness Level: Slightly Active.Goal: Weight loss.

Challenges: Complex apps with lengthy sign-ups, a packed schedule.Needs: Sign-up under 3 minutes, AI-driven personalization via body scanning, a simple home-based program with a coach that addresses James’s knee and shoulder injuries and supports his weight loss goal.

IDEATE

05-3

Using the results from the Discover phase where users highlighted struggles with complex sign-ups and lack of personalization, I defined the problem and focus for SmartFit.

IDEA EXPLORATION

I brainstormed ideas to design a clear and efficient sign-up flow for SmartFit, ensuring James can complete the process in 2.5 to 3 minutes:Idea 1- Streamlined Data Entry: James enters his information including email and questions in 1.5 to 2 minutes.Idea 2- AI-Driven Body Scan: An AI body scan detects James’s body shape in 30 seconds with simple on-screen prompts.Idea 3- Quick Plan Generation: SmartFit generates a personalized workout plan in 30 seconds with a preview for James.

DESIGN

05-4

I optimized the sign-up flow using AI-driven features to under 3 minutes and designed a program with an AI coach to help James get familiar with the app, address his knee and shoulder injuries, and support his weight loss goal.

APP STRUCTURE

I created an app structure to define SmartFit’s core structure, informed by early user insights. The goal was to ensure a smooth and intuitive navigation experience, especially throughout the Sign-Up flow.This step helped align the app’s architecture with user expectations and reduce friction for users like James who prioritize speed and clarity.

Connect to Apple Health

4.1

Splash Screen

1.

On Boarding

2.

Login / Sign Up

3.

Set Up

4.

Dashboard

5.

Primary goal

4.2

Weekly Goal

4.3

Fitness Level

4.4

Type of Exercise

4.5

Workout Place

4.6

Focus Area

4.7

Injury Area

4.8

Body Scan

4.9

Forgot & Reset Password

3.1

USER FLOW

I mapped James’s Sign-Up journey with a flow from Splash Screen to Plan Preview, ensuring a smooth process in under 3 minutes and initial familiarity with the app.

Start

Splash Screen

Sign Up

Sign In

Onboarding

Onboarding

Connect to Apple Health

Questions

Select Focus & Injury

Areas

Body Scan

Data Review

Analysis

Dashboard

Show Apple Health Data

Yes

No

5 pages

AI generates personalized plan

Check info

Back/ Skip/ Continue

Back/ Skip

Back/ Edit/ Continue

Skip/ Next

3 pages

SKETCH

I started with quick rough sketches to brainstorm and visualize the Sign-Up flow, ensuring I could rapidly iterate on ideas before moving to digital wireframes.

Initial Introduction

Authentication

SmartFit

SmartFit

Enter your email address to register or connect your email aoccount.

Connect Your Email

Email Address

Password

Next

SmartFit

Next

Connect Apple Health

SmartFit

Next

Questions

Sign Up/ Sign In

Data Collection

Body Scan By AI

User Dashboard

Analysis & Planning

  • Connect to Apple Health
  • Questions

The final input stage where AI scans James’s body to gather physical data.

Analysis of data from Questions, Health App, and Body Scan creates a tailored workout plan for James by analyzing all collected data.

SmartFit

Next

Body Scan

SmartFit

Next

Your plan is getting ready

SmartFit

Welcome to your dashboard.

Your Workout

DESIGN DECISIONS

To improve James’s sign-up experience, I made key design choices:

  • I focused on enhancing his experience during the sign-up process under 3 minutes.
  • I used a minimalist layout with large, tappable buttons to simplify navigation for his busy schedule.
  • I added progress indicators to enhance process clarity and improve the user experience.
  • I designed clear on-screen prompts during the AI scan.
  • I implemented a step-by-step process with AI body scanning to minimize text input and quickly deliver a personalized workout plan for his weight loss goal.

WIREFRAME

I created mid-fi wireframes to visualize the Sign-Up flow for SmartFit, focusing on a simple and intuitive layout for James.

Doc Appointment

9:41 AM

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SmartFit

Start Your Journey with Personalized Workout Plans from Your AI Coach

Next

Skip

Doc Appointment

Connect

Skip

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What is your primary goal?

Back

Lose Weight

Build Strength

Gain Weight

Reduce Stress

Improve Health

Doc Appointment

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SmartFit

A community For You,

Challenge Yourself

Get Started

Doc Appointment

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SmartFit

Email

Password

Confirmation Password

Sign Up

PERSONALIZED WORKOUT PLAN

Or

If you have an account? Sign In here

Doc Appointment

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SmartFit

Find Nutrition Tips That Fit

Your Lifestyle

Next

Skip

Doc Appointment

Connect

Skip

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Do you have any current or past injuries?

Back

No injuries

Shoulder

Back

Knee

Hip

Elbow

Wrist

Neck

Doc Appointment

Manually Setup

Skip

Connect

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Allow SmartFit to access Apple Health for precise activity insights

Enrich Your

Fitness Experience

Doc Appointment

Connect

Skip

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Which place do you prefer for your workout?

Back

Home

Gym

Outdoors

Doc Appointment

Connect

Skip

9:41 AM

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What is your primary goal?

Back

Lose Weight

Build Strength

Gain Weight

Reduce Stress

Improve Health

Doc Appointment

Connect

Skip

9:41 AM

100%

Do you have any current or past injuries?

Back

No injuries

Shoulder

Back

Knee

Hip

Elbow

Wrist

Neck

Doc Appointment

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Form Analysis

Back

Start with the front

Scaning...

Doc Appointment

Connect

Skip

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Which area would you like to

focus on?

Back

Full Body

Biceps

Abs

Quads

Forearms

Chests

Shoulders

Traps

Doc Appointment

Connect

Skip

9:41 AM

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Which area would you like to

focus on?

Back

Full Body

Biceps

Abs

Quads

Forearms

Chests

Shoulders

Traps

Doc Appointment

Connect

Skip

9:41 AM

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Which place do you prefer for your workout?

Back

Home

Gym

Outdoors

MOOD BOARD

I created a mood board to set SmartFit’s visual direction, inspired by dynamic and energetic styles that reflect the goal to boost energy. The color choices for the app were selected based on a vibrant palette, including bold black and yellow, to convey motivation and clarity.

I used a bold color palette of black and yellow for a high-contrast, energetic look that motivates James, with yellow buttons highlighting key interactions and encouraging action, complemented by green and light gray accents to enhance the fitness vibe.

Typography

Colors

&

Secondary

#151515

Secondary

#15151A

Neutral

#FFFFFF

Primary

#F1F96B

Accent

#B1B0B0

I chose the modern SF Pro Display font for its readability and clean, professional look, aligning with SmartFit’s energetic and user-friendly vibe.

Aa

Zz

SF Pro Display

  • Title: Semibold - 16 px
  •           Regular - 20 px 
  • Headline: Bold - 20 px
  • Body: Regular - 12, 16 px

Deliver

05-5

In the Deliver phase, I created an interactive prototype of the Sign-Up flow for SmartFit and tested it to ensure it meets James’s needs for a quick and energizing experience.

PROTOTYPE

I built an interactive prototype in Figma to visualize the Sign-Up flow, enabling James to complete the process in under 3 minutes. The prototype includes onboarding screens, data entry steps (health data integration, goals, schedule, focus and injury areas), a 30-second AI body scan with clear prompts, and a personalized plan preview with a 'Start Now' button, all designed to deliver a seamless and energetic experience.

SmartFit

Workout with AI coach

Scan Me

USABILITY TESTING & ITERATION

I conducted usability testing with 5 users to evaluate the Sign-Up flow and identified some issues. The goal was to ensure James could seamlessly complete the process. I then iterated the design to create a smoother flow, addressing the problems to enhance the experience.

SmartFit

Start Your Journey with Personalized Workout Plans from Your AI Coach

Next

Find Nutrition Tips That Fit

Your Lifestyle

Next

SmartFit

A community For You,

Challenge Yourself

Get Started

SmartFit

SmartFit

Start Your Journey with Personalized Workout Plans from Your AI Coach

Next

Skip

Find Nutrition Tips That Fit

Your Lifestyle

Next

SmartFit

Skip

A community For You,

Challenge Yourself

Get Started

SmartFit

Skip

Problem: The Onboarding flow lacked Skip and Back options. I observed that some users wanted to skip certain steps, while others wanted to revisit previous pages to review information more carefully. This lack of flexibility caused friction and increased the risk of drop-offs.

Solution: I added Skip and Back buttons, giving users greater control over the Onboarding experience and allowing them to navigate the flow according to their needs.

What time of day do you prefer to exercise?

Morning

Afternoon

Evening

Continue

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Skip

What is your typical workout duration?

15-30 minutes

30-45 minutes

45-60 minutes

Continue

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Skip

What motivates you the most to stay active?

Lose Weight

Feeling Energized

Improve Health

Continue

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Skip

Which area would you like to

focus on?

Full Body

Biceps

Abs

Quads

Forearms

Chests

Shoulders

Traps

Continue

9:41 AM

100%

Skip

Do you have any current or past injuries?

No injury

Shoulder

Back

Knee

Hip

Elbow

Wrist

Neck

Continue

9:41 AM

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Your plan will improve your fitness while protecting these areas.

Skip

Which area would you like to

focus on?

Full Body

Biceps

Abs

Quads

Forearms

Chests

Shoulders

Traps

Continue

9:41 AM

100%

Skip

Do you have any current or past injuries?

No injury

Shoulder

Back

Knee

Hip

Elbow

Wrist

Neck

Continue

9:41 AM

100%

Your plan will improve your fitness while protecting these areas.

Skip

Problem: The Sign-Up process contained too many questions, which caused user fatigue and led to higher drop-off rates. This resulted in incomplete data collection, making it harder to generate accurate workout plans and reducing the overall user experience.

Solution: I reduced the number of questions, asking only the key ones necessary to generate a workout plan. I moved the remaining questions to the user dashboard, allowing users to answer them at their convenience, which ensured more accurate data collection and an improved Sign-Up experience.

Solution: I modified the design of the Full Body option in the Focus Area and the No Injury option in the Injury Area to differentiate them from other selections and make them more easily recognizable. I used two distinct, bold colors to separate the words Focus and Injury, ensuring they stand out when the user navigates to the next screen, which clarified interactions within the Focus & Injury Area section and improved the overall user experience.

Doc Appointment

Workout Overview

 You’re 20% on your way!

You’ve shared info and got your plan.

20%

Training Guides

READ MORE

Efficient routines tailored for busy lifestyles.

Supplements

READ MORE

Essential supplements to enhance your fitness journey.

Nutrition Tips

READ MORE

Simple, actionable advice for a balanced diet that fuels your body.

Tips & Tricks

First Day

 

Full body Workout

220 Kcal

25 Minutes

Join Our

Community

Connect Now

Alternative Plans

See All

 

Core Power

30 Minutes

220 Kcal

 

Lower Body Sculp

20 Minutes

180 Kcal

 

Glute Focus

20 Minutes

180 Kcal

Home

hi, James

It's time to challenge your limits.

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Problem: In the Focus & Injury Area section, users could click on different body parts to specify their focus or injury areas. However, the Full Body option in the Focus Area and the No Injury option in the Injury Area were identical to other selections and not noticeable to users. Additionally, due to their similar appearance and placement one after the other, the Focus and Injury pages often led users to fail to distinguish between them, thinking the Injury section was a continuation of the Focus section.

FINAL OUTCOME

06

The final prototype successfully implemented a Sign-Up flow for SmartFit that James completed in less than 3 minutes. Its energetic design, featuring bold black and yellow colors and intuitive prompts, not only provided a seamless experience but also supported James’s fitness goals weight loss and injury management by fostering motivation and confidence from the very first interaction.

REFLECTION

07

This section summarizes key insights, challenges, and improvements from the project, highlighting what worked well and guiding the next steps to enhance the user experience.

 

LearningsThe importance of early testing to identify issues quicklyDesigning based on real user needs and feelingsBetter understanding of users’ real needs through testing and feedbackImprovements / ChangesStart testing at earlier design stagesReduce the number of sign-up questions to improve UXSuccesses / ChallengesSuccess: Clear sign-up flow that reduced cognitive load, especially for JamesSuccess: Adding Skip and Back options in onboarding increased user satisfactionChallenge: Balancing sign-up questions with sufficient data collectionChallenge: Limited time for testing and gathering user feedbackNext StepsImprove website for easier dashboard accessAdd Gamification features to increase user motivation